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SOCIAL MEDIA CONTENT

SPetrich Home is a DIY creator who helps moms feel confident creating a home they love through clever, budget-friendly projects. From seasonal décor to practical, family-friendly solutions, her content resonates with a loyal community looking for inspiration and easy ideas they can actually tackle.

I support the brand through affiliate content creation and media management, including:
- Ideating the blog and newsletter content calendar and creating content for both platforms
- Designing shoppable graphics
- Curating ShopMy collections
- Overseeing the Amazon storefront
- Creating Pinterest content that boosts engagement and drives affiliate traffic.

Videos

*Videos filmed by SPetrichHome and edited by me.

Newsletters

Affiliate Content for Amazon, Stories, and ShopMy

Amazon Living Room Refresh featuring a sectional sofa, coffee table, and decor.
GAP Fall Staples outfits, hats, bag, and link to SPetrich Home Social Media Content.
Your Favorites in October graphic featuring a mop, chandelier, green sweater set, personal safety alarm, cold medicine, and gel nails

Pinterest Results

A niche-driven Pinterest strategy I implemented that delivered strong month-over-month growth in 30 days.

Overall performance metrics: Impressions up 22%, Engagements up 28%. Outbound clicks up 47%.
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