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SOCIAL MEDIA CONTENT

SPetrich Home is a lifestyle creator who helps DIY beginners feel confident creating a home they love through approachable, budget-friendly projects. From seasonal décor to practical, family-friendly solutions, her content resonates with a loyal community looking for inspiration and easy ideas they can actually tackle.

I support the brand through affiliate content creation and media management, including:

- Ideating the blog and newsletter calendars and creating content for both platforms

- Filming and editing product-focused affiliate videos
- Designing shoppable graphics
- Curating ShopMy collections
- Overseeing the Amazon storefront
- Creating paid and organic Pinterest content

Videos

Affiliate Graphics for Amazon, Stories, and ShopMy

Pillows, lamps, faux flowers, and other spring decor
Neutral living room mood baord with tan couch, gray accent chairs, and light wood furniture
Easter baskets, kids activity books and toys

Pinterest Results

A trend and keyword-driven organic Pinterest strategy I implemented delivered strong month-over-month growth in 30 days.

Overall performance metrics: Impressions up 22%, Engagements up 28%. Outbound clicks up 47%.
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